Atayne 360 - October 2009

Don't Just Do It, Do It with a Point of View...

recycled climberAlthough many of you have already discovered it, we are proud to announce the official launch of our new web store! Not only have we launched our redesigned Grind T Performance Top (formerly known as the POV Performance Top) and our new Trash T, we have expanded our Point of View (POV) graphics to include cycling/biking, hiking, paddling, climbing, yoga, and triathlon. Whatever your passion, you now have the opportunity to promote your values and not just the corporate mark of a billion dollar brand.
bio fueled rider
Have a look around; we would love to hear what you think.

And if you have an idea for a POV graphic please share. Visit our new My POV page to submit your idea. To reward you for your creativity, we will send you a voucher for $10 off your next order at

Monthly Enviro Tip

It's peak foliage up here in Northern New England, and the vibrant colors are starting to make their way south. We're not sure about you, but our inboxes have been flooded with tips for the best fall foliage drives. Here's our tip, ditch the gas-powered vehicle and go with human powered exercise.

Instead of spending the time sitting on your butt burning fuel, plan an eco-active foliage adventure. Need a tip for a walking, hiking, running, or biking friendly route near you? Check out some of our favorites.

Appalachian Mountain Club
Bicycling Magazine
New York New Jersey Trail Conference

Getting His Doggy Paddle On...

Christopher-SwainOn April 22, 2009 (Earth Day), Christopher Swain dove into the frigid and dirty Atlantic off the coast of Marblehead, MA to go for a little swim. Well, little might be a bit of an understatement. That morning, Christopher started on a 2-year, 1,000-mile journey that will have him finishing in Washington, DC.

What's the point of all the doggy paddling? To raise awareness for healthy oceans. Christopher is sampling the water at over 5,000 locations along his route to measure and map the effects of pollution and climate change. In addition, he will be working with over 50,000 schoolchildren on projects designed to improve the health of our planet's oceans.

If you would like to follow Christopher's journey and his adventures with algae blooms, oil slicks, trash, heavy metals, toxic chemicals, sewage, nuclear waste, container ships, rip tides, rain, snow, lightning, high winds and tiger sharks check out his website.

Restore the Right to Line Dry

hangtodry.jpgIf you have been following the Atayne journey for a while, you know we have a fondness for hanging to dry. To us, it just makes plain sense. (Proof positive: our new loop on the Grind T.) As we have stated many times, 80% of apparel's impact on the environment comes from washing and drying. Now, our friends at Project Laundry List opened our eyes to another startling fact: it is estimated that dryers use 10 to 15% of the domestic energy in the United States!

Unfortunately, not everyone is in a position to be able to make a positive change. In the US alone, 60 million people live in areas where they are not allowed to have an outdoor clothes line! That is right; it is illegal for 1 in 5 Americans to dry their clothes outside in their own yard. So much for the land of the free...

We encourage you to visit Project Laundry List's website and help support their effort to restore everyone's right to line dry.

Atayne at Play

It was the inaugural run for the DC Trash Runners, and Atayners were out in full force. Nothing like wearing trash while picking trash. Interested in joining them for a trashy good time? Check out their very own Meetup page.


In the News and on Our Fridge

Athletic Apparel Made from Trash
Atayne: Outdoor and Athletic Gear
Green Gear
People. Planet. Performance.
Atayne: Eco Friendly Athletic Wear

It's a Little Known Fact

We tried to make last month's question a bit tougher, but apparently we missed the mark. Judging by the number of correct responses and taunting comments we received, the question was on the easy side. As many of you answered correctly, Jeremy's blog is indeed banned in China.

The gauntlet has been thrown, and it is now time to truly raise the stakes. On to this month's question. Why is going yellow, the new going green?

Remember, all answers can be found on our website, Facebook page, or Twitter feed.

To join in the fun, email your answer to To be entered into the drawing for the $25 gift certificate, your answer must be received by Saturday, October 31.

Until Next Month, Keep it Clean!

The Atayners