Atayne 360 - October 2008

A Horse with No Name

Welcome to the first official Atayne* e-newsletter! After months in planning, we finally have a snazzy design and some great content. Unfortunately, we forgot one important thing - A NAME! We have been calling our newsletter The Recycled Runner, but we want it to be more inclusive. We know your life is about more than running (or perhaps not even running at all) and recycling, as is Atayne and our newsletter. So we need to name this horse and thought we would include all of our friends in the fun.

Tell us how you would describe a newsletter that is dedicated to inspiring positive environmental and social change through the sports and activities we love. To get your creative juices flowing we came up with a few of our own ideas:
  • The Whole Athlete
  • Atayne 360
  • The Atayne'd Life

Vote for one of ours or come up with your own. All you have to do is email us at by Friday, October 24. Everyone who votes or submits an idea will be entered to win an Atayne POV Performance top.

* In case you're wondering, Atayne is pronounced just like the verb attain.

Monthly Enviro Tip

Save money and the environment by dropping the bottled water and sports drinks. Instead, invest in a reusable bottle and a water filter and buy powdered sports drinks (mix in your reusable bottle with filtered water). This not only saves plastic, but also saves energy from having to ship unnecessary water weight.

plastic  bottles

Friends of Atayne

Our first month of sales just ended, and we are off to a great start. Thank you for all the support and the complimentary feedback on our tops. We know many of you are out there spreading the Atayne gospel, and not only do we want to thank you for your help, we want to reward you for it. You scratch our back, and we will scratch yours!

How will this happen in a virtual world, you ask? We've just started the Friends of Atayne program. It's pretty simple. You get people to buy Atayne gear. We give you points. Once you get 10 points we will send you a $10 gift certificate to use in the Atayne online store. All this will be tracked by your very own Friends of Atayne code.

If you are interested in joining the Friends of Atayne and helping us inspire environmental and social change through the power of sports, send an email to

What Happens to All Those Cups...

race cups...and plastic bottles and cardboard boxes? Most of the time they end up in a landfill. When you think about it, races can have a big, negative impact on the environment. This is something we think about a lot at Camp Atayne and decided it was time to take action (after our pilot at the Urban Epic). On October 4th and 5th, the good people of Maine and the Maine Marathon greeted us with open arms as we worked together to keep as much recyclable material as possible out of their landfills.

atayne trash  runners
Over 30 Atayne volunteers came together to help leave the course cleaner than the race found it. Our runners ran the course behind the participants picking up trash, while our aid station and start/finish line volunteers sorted recyclables from non-recyclables. The results speak for themselves:
  • Over 80 bags (30 gallons each) of paper cups were recycled
  • A trailer full of cardboard was recycled
  • Nearly 4,000 plastic bottles and jugs were submitted for redemption and recycling. This helped raise another $100 for the race charity, the Center for Grieving Children, and saved the energy equivalent of lighting a 60-watt bulb continuously for 2 years and 8 months!

Not only was this good for the environment and the community, it was good for the race. The event needed to order one less dumpster, which saved them money. Yep, the proof is in the pudding: going green saves green!

As Willie Nelson Sings...

tommy neeson four million steps"On the road again. Just can't wait to get on the road again." For those of you who follow The Red Shirt blog, you are probably familiar with the runner we are sponsoring, Tommy Neeson. In late August, Tommy started his 4 million Step run from Bangor, ME to Miami, FL, all in the name of raising money for the Ronald McDonald House Charities. After 31 days of 30+ miles of running per day, Tommy was side-lined by an injury. We are happy to report that after a brief hiatus, TOMMY IS BACK ON THE ROAD AGAIN! He resumed his journey from Suffolk, VA on Monday, October 13. Make sure you check his updated schedule so you can run with him if he ventures through your town, overweight stroller and all.

If you know of anyone like Tommy who is doing great things for the environment or society through running or any other sports-related activities, please email us at We would love to help promote their efforts.

Where in the World is Atayne?

atayne at the itu duathlon world championshipsAtayne has officially made its first trek over the Pond. Our good friend Andrew from the DC area took his Atayne top with him for some international competition at the ITU Duathlon World Championships in Italy. During his 2-week visit, Andrew sported his Atayne top on training runs in Rimini, Italy and Paris. Thanks for your support Andrew and for introducing us to our European friends.

Anyone going somewhere fun, exotic, obscure, or off-the-beaten path? Send a picture of you wearing your Atayne top to, and we will send you a voucher for $5 off your next Atayne purchase. Just be sure to include where you were and what you were doing.

Until Next Month, Keep it Clean,

The Atayners