Atayne 360 - November 2011

Friends & Family Sale

FriendsWith the holidays fast approaching, we'll all be inundated with advertisements designed to create a frenzy around gift shopping. At Atayne, we are taking a mellower approach. No rushing to the department stores like a hoard of Vikings. No dressing up dogs as elves singing Christmas carols. And, no crazed shoppers overstuffing their carts with holiday trinkets. As an Atayne 360 subscriber, we're pretty confident you have a more realistic notion of holiday giving. To keep things low-key, we've created our Friends & Family Sale—50% off storewide at

It's very simple. Enter the code ataynefriends at check-out and get 50% off in-stock items. Pick up some performance gear for those on your shopping list and feel good about doing it.

Our Five Favorite Items to Pair with Atayne Gear

Atayne Cycling JerseyPeanut butter and jelly. Mashed potatoes and gravy. Spaghetti and meatballs.

There are just some things that are meant to go together. At Camp Atayne, we have our own ideas of some great combinations. After all the savings from the Friends and Family sale, you'll have plenty left over to pick up a perfect match for your Atayne gear.

  1. National Parks Pass – You have the gear. Now get out and play! A National Parks Pass offers entrance to more than 2,000 federal recreation sites. If that doesn't give you ideas for some great adventures, we're not sure what will!

  2. Cook an Organic Meal – A day of playing in your Atayne gear will make you hungry, so when you give the gift of Atayne, promise to cook a local, organic meal following the adventures. That's a gift that always fits!

  3. Maps – They say if you don't know where you are going, any road will get you there. That definitely holds true when planning an adventure. It's pretty important to know where you're going, so give the gift of navigation. Whether it's maps, mapping software or a GPS, helping someone get there and back is a great gift.

  4. Race Entry – Sometimes we need a little extra motivation, so pair your Atayne gear with a race entry. Go a step further and offer to do the race together.

  5. Hugs – It's a simple gift that doesn't cost anything but goes a long way. Need some inspiration for a more "creative" hug? Check out this video.

November Recipe

This month our friends at Frontier in Brunswick have come up with a recipe that makes a great Thanksgiving side dish. Then again, it's so delicious, you may find yourself cooking it up throughout the fall and winter.

brussellsprouts.jpgBrussels Sprouts Gratin

2 T. Unsalted butter (cut into pieces)
1 lb. Brussels Sprouts (stemmed and outer leaves trimmed)
Pinch of Red Pepper flakes
1/2 C. heavy cream
1 C. Grated cheddar cheese
1/2 C. Breadcrumbs (preferably home made)
Kosher salt and pepper

Heat oven to 400 F. Coat a 2 qt. baking dish with butter. Bring a large pot of salted water to a boil. Add brussels sprouts and cook until fork tender. Remove brussels sprouts from water and add to baking dish. Toss with red pepper flakes, salt and pepper and then layer with heavy cream, cheddar cheese, and then the breadcrumbs. Dot the top of the gratin with a few remaining pieces of butter and then place it in your preheated oven. Bake for 15-20 minutes until bubbly and golden brown.


P.S. With the butter, heavy cream and cheese, we know this is not the healthiest recipe, but it's the holidays! We recommend doing a pre-meal run, bike, or hike to burn off some of the extra calories. 

Play It Forward: Canstruction

Hunger relief is certainly on our minds this time of year as we approach Thanksgiving in the United States. As we celebrate our bounty, we hope that you take some time to help out those less fortunate. We recently came across an organization doing just that, but in a very unique way. Canstruction is not your typical hunger relief organization. They are using art to fight hunger.

Canstruction is a registered 501(c)(3) nonprofit organization that holds annual design and build competitions to construct giant-sized structures made entirely out of canned food. After the structures are built and the winners declared, the creations go on view to the general public as giant art exhibits. At the close of the competitions, all of the food used in the structures is donated to local food banks for distribution to community emergency feeding programs.


Please join Atayne in supporting Canstruction. If you shop at during the next 30 days and use the promo code playitforwardcan, we'll donate 10% of your purchase price to Canstruction and cover your shipping costs.

Do you know of a unique non-profit doing great things? Let us know about it by emailing us at, and they could be featured here.

Atayne at Play

During November, a lot of people are thinking about turkey (at least in the U.S.). So, it is no coincidence that this month's Atayne at Play takes us to Turkey. Atayner Solly F. of South Africa sported some Atayne gear while exploring the Derinkuyu Underground City in Goreme, Cappadocia. Check out the hills behind him, which feature an intricate array of homes and churches carved into the rock.


It’s a Little Known Fact

Cliff Claven

Congratulations to October's winner Jim B. who knew that Chief Pacesetter Jeremy was training for the Chicago Marathon when his now-famous red shirt gave him the inspiration to start Atayne. Now onto November's question...

Atayne was a sponsor of the inaugural Farm to Farm Ultra Run in Freeport, Maine in October. What was the tagline for this food friendly race?
Remember, all answers can be found on our website, blog,  Facebook page, Twitter feed, or past issues of our newsletter.
To join in the fun, email your answer to  To be entered into the drawing for the $25 gift certificate, your answer must be received by Wednesday, November 30, 2011.
Until next Month, Keep it Clean!
The Atayners