Atayne 360 - July 2011

Racing Season Sizzles with Atayne

atayne race seasonRunning and bike racing season is in full force.  If you have signed up for a late summer or fall event, there’s an increasing chance we might see you at the finish line. Atayne’s custom-apparel program is growing leaps and bounds, and we’ve been named the apparel sponsor for several eco-minded events across the United States.  
If you are still trying to decide on the perfect event or are looking to add another one to your calendar, we recommend checking out Atayne’s partner events below. Not only will you experience some of the best events around, you will walk away with a pretty-sweet, 100%-recycled, Atayne tech top.  Win-win!

Hope to see you on race day!
Catharine Valley Half Marathon (Running)
Distance:  Half Marathon
Description:  A Finger Lakes Running & Triathlon Company race, this USATF Sanctioned Event is a flat, fast, and beautiful half marathon run in the gorgeous lake and wine country in upstate New York.
Location:  Watkins Glen, New York
Date:  August 21
Loon Echo Trek (Cycling & Hiking)
Distances:  25, 50, and 100-mile rides; 6-Mile Hike
Description:  The Loon Echo Trek benefits the Loon Echo Land Trust, which preserves 3,750 acres of land and maintains 22 miles of trails in the northern Sebago Lake Region. The trek is the single biggest fundraiser for the land trust each year.
Location:  Bridgton, Maine
Date:  September 17
Fight Back Festival (Cycling & Running)
Distances: 10, 25, and 50-mile rides; 5K and 10K Trail Runs
Description:  “Cycling, running, and walking to Fight Back against cancer.”
Location:  New Gloucester, Maine
Date:  September 24
Virgil Crest Ultramarathons (Running)
Distances: 50K, 50 and 100 mile; 100-Mile Relay
Description:  “Bringing you mountainish trail goodness since 2008.”
Location:  Virgil, New York
Date:  September 24-25
Freedom’s Run (Running)
Distances:  Marathon; Half Marathon; 10K; 5K; Kid’s Run
Description:  Two Rivers Treads, a center for natural running and walking, is race HQ for Freedom’s Run, “an event for health and heritage.”
Location:  Harpers Ferry and Shepherdstown, West Virginia
Date:  October 1
Dempsey Challenge (Cycling)
Distances:  10, 20, 50, 70, and 100-Mile
Description:  The Dempsey Challenge presented by Amgen is a fundraising experience for The Patrick Dempsey Center for Cancer Hope & Healing at Central Maine Medical Center in Lewiston, Maine.
Location:  Lewiston and Auburn, Maine
Date:  October 8-9
Farm To Farm Ultra Run (Running)
Distances:  25K; 50K; 50 Mile; 50-Mile Relay
Description: Running long for locally-grown food.
Location:  Freeport and Brunswick, Maine
Date:  October 16
Newburyport Half Marathon (Running)
Distances:  Half Marathon; Half-Marathon Relay
Description:  A collaboration of the running and green communities in the historic seaport town of Newburyport, MA.
Location:  Newburyport, Massachusetts
Date:  October 23

Play it Forward:  Vermont Adaptive Ski and Sports

vermont adaptive ski & sportsThis month, we highlight Vermont Adaptive Ski and Sports as Atayne’s Play It Forward Charity.  With nearly 400 volunteers, Vermont Adaptive Ski and Sports has been at the forefront of sports and recreation for those with disabilities in New England for more than 20 years.  They are committed to empowering individuals with physical challenges and promoting independence and further equality through access and instruction to sports and recreational activities.  
Please join Atayne in supporting Vermont Adaptive Ski and Sports.  If you shop on during the next 30 days and use the promo code playitforwardvtadaptive we’ll donate 10% of your purchase price to Vermont Adaptive Ski and Sports and cover your shipping costs.
P.S. Vermont Adaptive Ski and Sports is the beneficiary of the Vermont 100, another 2011 partner event of Atayne.

Bolder Challenge: Sign Up for a Running, Cycling, or Hiking Event

race registrationThis month, Atayne challenges you to sign-up for a running, cycling, or hiking event.  Whether it’s your first 5K run/walk or 50th century ride, register and tell us why you’re excited to participate in the event.  (If you need some inspiration in looking for an event, we recommend one of Atayne’s partner events listed above!)  Everyone who registers for an event and posts their action on our Bolder page will receive 40% off their next purchase at
Visit Atayne’s Bolder Challenge page to join in the fun >>

10 Tips for Becoming a Greener Athlete

ride hard tread lightlyIncreasing your physical activity by training for a running or cycling event can have an extremely positive, healthy impact on your body.  As you sweat through your grueling workouts on the road, trail, or track, your cardiovascular performance improves.  You become leaner and faster.  You get more energy, and your mood elevates.  You start to really feel great both physically and mentally.  This is the so-called “runner’s high.”  

But training for events like 10K runs or long bike races uniquely impacts the planet, sometimes negatively.  For example, the foods athletes fuel their bodies with and clothes and shoes they wear are frequently bad for the environment.  Atayne encourages people to live an active, healthy lifestyle that also benefits society and the environment.  How? Here are Atayne’s 10 Tips for Becoming a “Greener” Athlete >>     

Atayne at Play

CH2M Hill in Chicago sported custom Atayne shirts for the 2011 JPMorgan Chase Corporate Challenge.  In addition to being the best dressed team (okay we are biased), CH2M Hill won the contest for “greenest” shirt design.  JPMorgan Chase will donate  $500 each to the charities Water For People and Engineers Without Borders on their behalf.
atayne at play ch2m hill

It’s a Little Known Fact

Cliff ClavenCongratulations to June’s winner to Bill J. who knew that a trail run on Difficult Run Trial near Great Falls National Park, inspired the creation of the Atayne Trash Runners.  Now for July’s question...
At what toasty, Mojave Desert half marathon did Atayner Mike field test the performance of an Atayne prototype Grind T in 2008?  
Remember, all answers can be found on our website, blog,  Facebook page, Twitter feed, or past issues of our newsletter.
To join in the fun, email your answer to  To be entered into the drawing for the $25 gift certificate, your answer must be received by Sunday, July 31, 2011.
Until next Month, Keep it Clean!
The Atayners