Atayne 360 - January 2011

Atayne's 2011 Resolutions

new years resolutionHappy New Year and welcome to the first newsletter of 2011!  We don’t know about you, but we are pretty excited about 2011. We are coming off a great year and have some big plans for 2011: from a bunch of new products to some fun contests, we have a lot in store for the Atayne community.
While we have some big ideas, we want to hear from you.  What do you want to see from Atayne in 2011?  Check out the latest Red Shirt Blog entry to join in the conversation on what you would like to see us accomplish in 2011.
For a little inspiration from another source, here are some words by William Arthur Ward:
“Another fresh new year is here . . .
Another year to live!
To banish worry, doubt, and fear,
To love and laugh and give!
This bright new year is given me
To live each day with zest . . .
To daily grow and try to be
My highest and my best!
I have the opportunity
Once more to right some wrongs,
To pray for peace, to plant a tree,
And sing more joyful songs!”

Monthly Bolder Challenge

Atayne Bolder Challenge January 2011With snow on the ground in 49 of the 50 states combined with some pretty frigid temps, sinking into the couch for a Seinfeld marathon or getting a sweat in on the treadmill or stationary bike may seem like a better idea than heading outside.  We could not disagree more: cool temps and the white fluffy stuff can make for a lot of fun. 
Take your workouts outside this winter with some cold weather hiking, running, cycling, cross country skiing, or snowshoeing.  Post your human-powered winter fun on our Bolder page and receive 20% off an order at  The top 5 “Liked” actions will each win one of our Grind T Recycled Performance Tops.

Join the Atayne Partner Program

scratch my back and i will scratch yoursAfter a successful soft launch of our new partner-marketing program, we now want to open it up to the entire Atayne community. The program is very simple and works like this:
  • Participants host links and banners on their website, blog, Facebook page, etc. that refer traffic to
  • In return for the exposure given to Atayne, the partner marketing participants receive commissions for the sales generated from the visitors that they send our way. 
It’s the old, you scratch our back and we will scratch yours.
If you are interested in finding out more about the program, visit our overview page.  Already certain you want to join the fun?  Go straight to the application.

We're Looking for a Few Good Men and Women

Atayne could use some help! We’re looking to hire a few graduate and undergraduate interns for the summer of 2011.  Check out the internship positions at the links below.  If you think you fit the bill, follow the application instructions for the particular internship.  Know someone who might be interested?  Please send the information along.

In the News and On Our Fridge

For Haiti, Key to Economic Recovery Maybe in Garbage | Business News Daily | January 2010
Win Some Lose Some | Bamboo Magazine | January 2010
Atayne Founder Announced Keynote for Techtextil 2011 | Innovation in Textiles | Dec 2010

Atayne at Play

Our friends at CH2M Hill in Chicago sported some custom Atayne tops at the 2010 JPMorgan Chase Corporate Challenge.  We are in great company with CH2M Hill as they offer some of the strongest sustainable engineering capabilities among U.S. engineering companies.  On top of that, they are employee owned!
CH2M Hill JPMorgan Chase Corporate Challenge

It’s a Little Known Fact

Congratulations to December winner Anne P who know that Abraham Lincoln, Dr Seuss and Jean M. Auel have all been quoted by the Atayne team on our website.
Now for January’s question.  B Corporation (Atayne is one of the over 370 certified companies) recently launched a national advertising campaign.  For those of you who read Mother Earth News or Utne Reader keep you eyes peeled for the new B Corp Ad.  Name 3 other certified B Corporations.
To join in the fun, email your answer to  To be entered into the drawing for the $25 gift certificate, your answer must be received by Monday, January 31st.
Until next Year, Keep it Clean!
The Atayners