Atayne 360 - January 2010

Do You Know What Happens When You Assume...

Picture 1.pngYou make an a$$ out of you and me.

We do not mean to be profane (is a$$ even profanity anymore?); we were just repeating the famous words of Jeremy's middle school English teacher, Mrs. Smith. She must have known a thing or two, because she was also Stephen King's English teacher.

Anyway, as we enter a new year and decade, many of you have probably made resolutions around being more active.  These can run the gamut, from running your first ultra marathon or completing your first century ride to just doing yoga twice a week or walking every morning.

Unfortunately, a lot of people pursue their aspirations assuming they will not be able to accomplish them.  With that, here's another resolution to add to the mix.  Don't be an a$$! 

Remember, "To succeed in life, you need two things: ignorance and confidence." --Mark Twain

Here's to a successful, assumption free 2010!

Monthly Enviro Tip

yurt_night 2.jpgIt is estimated that nearly 20% of the carbon emissions from a ski vacation comes from the heat and electricity used for the fancy out-of-town accommodations.  This year, instead of staying at the plush, energy hungry resort, rent a yurt.  Most yurts come with a wood stove for heat and no electricity. 

And yes, sleeping in a yurt is bit more rustic, but think about this.  How often can you sleep under the stars in the winter and not be freezing cold?

To plan your yurt excursion, check out Yurt Vacations for a rental near your favorite ski destination.

Our New Online Outlet Store: Like the Island of Misfit Toys, Only Better.

Garagesale.pngSometimes we receive apparel from our manufacturers that is not 100%.  It performs 100%, but just doesn't look 100% (more like 99.9%).  It might just have a snag, pull, or imperfect seam, but it is not perfect in our eyes and we don't think it should be sold at full price.  As you can imagine this is bad news for us.'s good news for you.

Instead of keeping this perfectly usable gear around our digs, we decided to offer it up to our friends (that means all of you) at some deep discounts. Check out our new men's and women's outlet stores featuring Atayne items with slight cosmetic defects.  All items are discounted 40% to 60% off retail prices!

Please note supplies are very limited.  What you see is what you get.

Science Made Simple

We get a lot of questions at Atayne.  Some are simple, "What methods of payment do you accept?"  Some are serious, "So you make athletic gear from trash. What else are you doing for the common good?" Some are completely random, "What is the best karaoke song of all time?"   However, most of them are "sciency" (ok, we don't think that is a real word either, but how else can we describe something as science-like without sounding stiff).

crazyscientist.jpgFinally, after receiving thousands of questions that would make your high school chemistry teacher squirm, we got an idea.  What if we created a section in our website to answer all these complex science questions we get about performance apparel, recycled clothing, sustainability, and the environment?  Better yet, what if we presented the answers in a way that doesn't require a PhD to understand?

And with that, Science Made Simple was born.  How does it work?  Just like the title suggests, it is pretty simple.  Once a month we will post an answer to one of the many sciency questions we receive. 

Check out this new section to meet our Scientist in Residence - Kelsey, submit a question of your own for consideration, and read the answer to this month's question, "How do you turn a few plastic bottles into polyester and performance apparel?"

"In fourteen hundred ninety-two, Columbus sailed the ocean blue."

We think everyone knows that rhyme about one of the most famous sailors of all time.  Now, here's a new one about a bit of a lesser-known adventurer. 

David de Rothschild thinks the environmental problem is getting quite drastic,
So he is going to sail from San Fran to Sydney on a boat made of plastic (bottles that is).

plastiki.jpgOk, so maybe our rhyme will not last the ages, but we sure hope David's adventure does.  Along with a crew of fellow adventurers, scientists, and creative types, David will sail across the Pacific on the Plastiki, a 60-foot catamaran made from reclaimed plastic bottles.  Their mission it to address the issue of waste by inspiring innovative sustainable solutions and to highlight all the damage that is being done to the world's oceans.

If you want to find out more about their adventure and trashy cool boat, check out the Plastiki's website.

Where in the World is Atayne?

Our good friend Eric Z put his new Atayne shirt in some great backcountry action.  As the story goes, from the words of Z himself.

We did this backcountry ski tour last weekend up to the summit of Castle Peak (in the background of this photo) and skied down the NW aspect to Round Valley and checked out the Peter Grub hut - this killer backcountry hut built and maintained by the Sierra Club.  Super cool.  It was Nallah's (Z's dog) first backcountry experience and she loved it.  She totally charges on the uphill and loves the deep pow on the downhill.  Got some fun shots of her trying to keep up as I'm skiing.

Is anyone else jealous?


In the News and on Our Fridge

Talking Trash, T-Shirts That Is
Atayne: Running Ahead of the Recycling Pack
New For You in the New Year
Trashy Apparel
Best Places to Buy Eco-Friendly Running Gear
Making Sportswear from Recycled Bottles
Keep Both Body, Earth in Shape
Last Minute Green Gift Ideas
ATAYNE(ing) Running Success and Social Responsibility
10 Green Fund-raising Races in 2010
The A List Done the B Way
Let's Talk Trash: Atayne Athletic Apparel Made from Trash
Trash & Field

It's a Little Known Fact...

Congrats to December winner Jen W. who knew that a trashole is someone who throws his or her trash on the ground for the rest of us to see and ultimately pick-up.

On to January's question: in our 2 ½ plus years of existence, how many reams of paper have we used at Camp Atayne?

Remember, all answers can be found on our website, Facebook page, or Twitter feed.

To join in the fun, email your answer to  To be entered into the drawing for the $25 gift certificate, your answer must be received by Sunday, January 31.

Keep it Clean!

The Atayners